What makes a great modeling portfolio?

August 28, 2024 • Leave a Comment

This is a “first impression” business. You know the quote – “You only get one chance to make a good first impression.” – There is no business where that is more true than modeling or product photography. Every agency or client that you contact – your photos, comp card, or modeling portfolio will always go in the door before you.
Consider this: If McDonald’s were going to launch a new print ad campaign for the Big Mac. . . do you think that they would go to the nearest McDonald’s, order a Big Mac, and return to the studio to photograph them? Of course not! They would hire the most creative and skilled food stylists from New York or Los Angeles to build and photograph a Big Mac – the likes of which you nor I will ever have the opportunity to eat – but it sure will make us want to go out and buy one! What is my point?
Set your standards HIGH! You MUST use a very critical eye when selecting any images to put in your product portfolio. Make sure that the pictures that you show can WOW agencies and potential clients.
You are only as good as your worst image – and believe me – photographers, agencies, and art directors WILL remember the worst image.

Keywords: model

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